Having a website is important for small business for many different reasons. From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company. And even more than just that, it should be a powerful money making machine that brings you leads and new customers.
However, most websites are lost online and do nothing for business owners. Why is this so, you might wonder? Many business owners ask the same questions. Can my website make money and how can I be found on Google are common things that are asked very frequently.
However, the answer isn’t as simple as just improving the design of the site. The problem is that most web designers don’t know a thing about digital marketing.
Hire A Designer Who Can Set Your Site Up For Success!
The majority of web designers don’t know how to create a dynamic and influential site that can make money for their clients’ small businesses. The biggest tragedy of all is that small business owners are in the dark when it comes to digital marketing themselves.
They don’t really know what type of designer to hire and they hire a designer for the way the finished product looks (instead of the way it performs). However, the performance of a website is what will determine your business’s success! That’s why it’s important to hire a skilled design agency who are also marketing experts such as Techonica India
THE LOOK OF YOUR WEBSITE IS IMPORTANT (BUT NOT THAT MUCH!!!)
Although the structure and look of your website should be professional and in alignment with your branding, it is not the most thing your website should offer. More than just style, your website should communicate your company values and motivate visitors to use your company or services.
Below we will get right down to it and discuss the real reasons your website is important for your small business.
12 Reasons Your Website Is Important For Your Small Business
1. ANSWER IMPORTANT QUESTIONS
Having a website is important for your small business because your website can answer questions. Most of the time, customers would rather look online that call a business to find out basic information. Not having a website would mean missing all of the potential customers who do not want to reach out and ask you about your services.
Additionally, your website can communicate basic and fundamental things about your business that the public would like to have on hand. A website’s ability to answer consumers questions in just one of the many reasons your website is important to your business. Without it, customers would be lost.
2. COMMUNICATE YOUR BRAND’S VALUES
A website can easily communicate your brand’s values to people who stumble upon it. This includes style elements, target market, and other important things that can help visitors decide whether or not to choose your business.
Additionally, business branding signals to visitors that you are established and successful. This simple communication of your stature is enough to help you get new clients.
3. CAPTURE LEADS
A website should ideally capture leads of web visitors. This is why having a website is so important for your small business.
Distinct and strategic calls to action should be placed on your site’s landing pages. Structuring your site properly and placing CTA’s in the right places is the difference between a website that makes money and one that does not.
4. INCREASE TRUST
Most people in today’s online era would not trust a business (no matter what kind of business it is) if it does not have a website. No matter what your business is, and no matter what your revenue, your website is incredibly important and there just simply is no excuse to not have one.
Without a website you not only don’t have the opportunity to get in front of potential consumers. Additionally, most people would not think your business is legitimate or successful unless you have a website.
5. INCREASE EXPOSURE
Your website should increase the online exposure of your business which is crucial to continue to see growth. For example, if a customer does a search on Google, ideally you would want this potential customer to stumble across your business.
What most web designers don’t tell you is that no one will ever see your business unless your website is SEO optimized. Hiring a company that is expert in business SEO services AND corporate web design is vital. And if you’re not familiar with SEO, you can learn more about what SEO is here as well.
Having a website built by a design agency that knows SEO such as Techonica India is incredibly important. However, most businesses hire designers that only design their website. And the result is that no one ever sees it.
6. FUNNEL VISITORS
Besides simply landing on a specific page, your website should funnel visitors to different channels. This will ultimately increase your website’s relevance and value.
A skilled web design agency will understand this funneling process . With the help of experts your website will send web visitors to different places to either make a purchase or improve your authority (or both!).
7. MAKE A PURCHASE
Your website should be an easy way for customers to make a purchase. As you may already know, the buying process begins online most of the time. What this means is that you have a very good opportunity, with a properly designed and optimized website, to make sales with your website.
In today’s world, people are very busy and a little lazy too. We’re wrapped up in our jobs and want the instant gratification to click “buy now” from the convenience of our couch rather than go to a brick and mortar store.
It’s important to have a website that is set up to at least assist in the purchasing process. And hiring a developer to build a custom website is an easy way to do just that!
8. SHOW YOU EXIST!
Your website is quite simply, proof of your existence as a business. Without the powerful combination of a website and local SEO, your business would not show up online (or on Google maps!).
You can read more about how to get a business on Google maps, or you can just take our word for it and hire a company that can do that for you! We know you won’t be disappointed!
9. 24 HOUR ADVERTISING
Your website is a 24 hour billboard for your business. Now, I’m assuming your business is not open 24 hours a day, 7 days a week. How can you advertise your business when you’re not open or available to take a call? Your website, of course!
10. DESCRIBE SERVICES
Your website should clearly describe the services your business has to offer. If you can do this well on your website, you will get more relevant phone calls and leads.
It’s important your brand identity and services are communicated online for many reasons. And this is another important reason your small business needs a website.
11. BRAND CREDIBILITY
Your website will give you instant brand credibility, which will lead to more sales and customers. This is a very important reason you need a website.
12. SHOW PEOPLE YOUR NAP
Your website should show people your name, address and phone number. Most people wouldn’t know how to get in touch with you or where to find you without the convenience of a page or two online.
Having a consistent NAP on your website and other channels is also great for SEO and will boost your listing in local results . Now what’s not to love about that?
In today’s day and age, it is more than important to have a website if you are a small business owner. Without one, consumers won’t know you exist and you will miss out on loads of revenue.
We hope this article taught you why website is important for small business.