Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. …SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.

  1. Your social media profile can rank for branded search terms, getting you more search results.
  2. Trending on the small things can add up and make a big impect.
  3.  Social Media Best Practices prevents you from hurting your presence and valuable traffic.  

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